A professional blogbuster tells us the secrets of blogging (Part 1)
In my desperate search for know-how about social media marketing I met Larissa last Friday at Café Geschmacklos. This young lady, as gorgeous as Marilyn Monroe, blogging for the independent fashion blogzine Designers Mag! , Berlin Stirred Up and Ebuero, is an expert when it comes to designing great blog posts. Asking her whether I can publish her tips on blogbusters, her eyes start to shine and she just said:
” The coffee was as black as the black soul of the music…” and we both brought in laughter, because as she explained, she just came from work and her brain is still in the author-mode. So we got right into the subject:
How to write a good post! Larissa’s advice:
The style is essential to to get and keep your readers attention. Keep in mind that the first sentences are most important because they will decide whether the reader is going to continue reading or zap on. In order to CATCH your bait, try to
- Keep your sentences short
- use homour
- be contovers
- be clear and concise
- give advice
- and pose questions
The more advanced blogger with professional authoring ambitions might try to use metaphors, alliterations, parallelisms and of course story telling where appropriate with regard to the target audience. Building a frame around your content , for instance, starting off with a metaphor in the beginning of the post and closing the post with the same metaphor would be a frame, that both proofs your professional writing skills as well as your witness. And that’s what we want to be as blogbusters, right? Professional, witty and smart.
Reading in the Web differs from Print
A good post according to Larissa must have a minimum of 350 words but no more than 500, because reading online differs from reading print. She continuous that subheadings are of enormous importance since the reader will first scan the post for keywords before reading extensively. At last but not at least the use of carefully chosen images is a great tool to catch your reader’s attention, make them read your post and helping them to remember it.
Talking about images, there is always the copyright issue*. Of course you can make your own pictures, but very often they do not look as professional so Larissa recommends to use Flickr and, I add, Compfight** which are both sides where can legally and for free obtain images for noncommercial use made by professionals.
The next post will be part 2 of the interview with Larissa about SEO ( Search Engine Optimization). Thank you for reading and until next saturday!
* Very important topic. I am going to reserve a post about how use images legally
** Compfight has even a WordPress Plugin